There’s even a mobile-only service ( Quibi).
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Walmart’s interest in an online movie purchase and rental marketplace may have dwindled in recent months, as competition from other major players has ramped up: WarnerMedia is preparing HBO Max NBCU just launched Peacock and Apple TV+ and Disney+ are also live, and gaining traction.
In February, Walmart was said to be in discussions with Comcast, which could have leveraged the platform for its newly launched streaming service, Peacock. Rumors that Walmart was shopping Vudu have been reported for many months. Both businesses will exist for the time being,” they noted. So right now, we’re focusing on making sure that during this transition Vudu customers are taken care of and likewise on the FandangoNOW side. “Vudu has a strong brand presence and customer base. “For us, it’s a combination of scale for our on-demand streaming service and the addition of Vudu talent,” a Fandango spokesperson said. It also plans to make offers to the majority of the Vudu team, when the deal closes. For example, its stream of the newly released “Trolls World Tour,” which skipped its theatrical release due to COVID-19, was the most pre-ordered title in the streaming service’s history, the most-rented digital title on opening day and the best-selling rental during its first three days of digital release, according to Deadline.įandango says that Vudu will allow it to scale that side of its business. The service has become a more essential business in the wake of the COVID-19 pandemic, which has shut down theaters, significantly impacting Fandango’s digital ticketing operations.Īs a result, Fandango has put more efforts into its streaming business. They’ll also continue to be able to use their Walmart login as well as their Walmart wallet to make purchases on Vudu, the retailer notes.ĭetails as to how Fandango will specifically leverage Vudu weren’t immediately disclosed, but the company today operates its four-year old movie streaming platform, FandangoNOW, which is an obvious integration point. In addition, Walmart says Vudu customers will have uninterrupted access to their Vudu library.
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To date, the Vudu app on mobile has been installed more than 14.5 million times.Īs a part of the agreement, Vudu will continue to power Walmart’s digital movie and TV store on.
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The video service today reaches more than 100 million living room devices across the U.S., including smart TVs, Blu-ray players, game consoles and other over-the-top streaming devices, as well as Windows 10 and Mac computers, and iOS and Android mobile devices. Movie ticketing company Fandango has agreed to buy Walmart’s on-demand video streaming service, Vudu, for an undisclosed sum.
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